Hey Dandlelions,
This year has been probably the most memorable year of my life. In trying to decide how to do a year-end wrap up in words, my initial thoughts have been, “Nobody really wants to hear any of this.” I think most of us love to read things full of encouragement in nostalgic reflection and to be quite honest; those are not words I would use to look back on 2025. So, this wrap up is only going to hit the highlights of 2025 and then focus on the things that I am excited about. I’ll stay out of the weeds. If you want the dirty details, you’ll have to ask in person!
First, I would like to say, if you’re reading this, THANK YOU for sticking around! That means you followed us close enough this year to make the cut! For that, I am forever grateful. What do I mean by “the cut?” As you know, our biggest highlight from this year was the rebrand from Good Fortune Soap to Dandle Spa and Skincare. On top of a fresh new vision and design, this also required a new website, email marketing platform, and email addresses. With all the changes, we decided to make a strategic cut in our email marketing list. We went from 13,000 recipients on our newsletter blasts to 1,900. That’s a HUGE difference, but we wanted to make sure the people that land here resonate with our mission and vision. Thank you again for being here, caring about our story, and loving Dandle!
I feel like that covered the biggest highlight: building a brand-new business. Let’s talk about the team! While we have our tried-and-true crew serving you, we added some epic team members in 2025. New this year in the spa we have, Marlenee, LMT, and Hannah, licensed esthetician! They are both tiny in stature but mighty in spirit and have smiles for days! If you haven’t booked a service with them yet, you should. They both have raving reviews and bring expertise and technique that is unique to them while delivering the Dandle experience you expect.
This year we also added Jacob as Director of Operations and Marketing. You haven’t seen him on socials or in newsletters, but he’s actually everywhere! For those of you that have met him in person and wondered, “What’s this guy doing in the spa?”, let me tell you. He’s the guy behind the camera and design, he literally made our new logo (without the help of AI) and his hand is on every aspect of design you see! The vibe you feel when shopping online or in store came through Jacob grasping the vision and running with it. The focus on elevating the experience and delivering exceptional hospitality, Jacob! He’s laid the foundation of Dandle that will remain as long as we exist. He and his wife are also epic artists! All the art you see in our space was done by Rachel or Rachel+Jacob. Just sayin, if you’re looking for a custom piece, you know where to find him!
Here's an extra exciting highlight that’s also an update for 2026. All of you know Elizabeth, the shiny star that greets you when you come in and remembers everything you’ve ever said about yourself. WELL, in 2025 she went to massage school! An epic accomplishment, especially for us! Because this means that soon she will be available for bookings! There’s nothing that thrills me more as a leader than seeing someone grow where they are planted. Congratulate Elizabeth the next time you see her by booking a massage!
Looking to 2026, we plan to continue to bring you an elevated, yet personal, experience. One where you feel seen, known, outrageously pampered, and beautiful just the way you are! Stay tuned for an update on our soon-to-come Organic Facial and probably some other fun things along the way. But honestly, I’m hoping and praying that the theme of 2026 is consistency. Minimal change. Because we changed a lot in 2025. It was essential, and it was epic. It was also exhausting!
Also, if you made it this far, you deserve a gift: Use code "2026" before January 10th for 20% off your next order!
I honestly do really, really love you,
